Recreational Boating & Fishing Foundation (RBFF): Staple

Find out where the fish are biting at

To demonstrate how tips from can help you catch more fish, we hooked a bass with one of the magazine’s staples.

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Creative Director: Joe Monnens
Copywriter: John Neerland
Art Directors: Brianna Auel, Joe Monnens


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Awesome ;D so nice to use the medium to the fullest. Not often people use the clips. Should happen often ;-) Not sure if the margins might come in to play, there's practicly none.

keithstoeckeler's picture
425 pencils

Pretty great idea.

Cheerriiee's picture
952 pencils


Anonymous Author's picture
Anonymous Author
1541 pencils

Entirely suitable.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Nice discovery to use useless place (until now), but not a clever / creative idea & I dont think it will help them in anyway... so dont see much impact...

Lucylu's picture
109 pencils

Not sure about some of the others in this series, but i think this particular ad is eye catching. Good idea to use what is normally wasted space.

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