Recreational Boating & Fishing Foundation (RBFF): Lure

Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site TakeMeFishing.org. They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.

Advertising Agency: Colle+McVoy, USA

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4 comments

Guest's picture
Guest

Points out worth by showing feautres of the product like quick and useful information. Impressive campaign! Paisa vasool.

Manish Sharma's picture
Manish Sharma
45 pencils

Shows true worthiness of the product by pointing out the feauture "quick and useful information".

Manish Sharma's picture
Manish Sharma
45 pencils

Paisa wasool campaign!

Jupiter's picture
Jupiter
547 pencils

nice idea...execution still needs some work...

commenting just to gather more pencils:-)

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