Recreational Boating & Fishing Foundation (RBFF): Lure
Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site TakeMeFishing.org. They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.
Advertising Agency: Colle+McVoy, USA