Recreational Boating & Fishing Foundation (RBFF): Fish Finder

Find fish faster.
With more than 15,000 places to boat and fish, countless tips and techniques, and even an online Fishopedia, is the place to learn, plan and equip for a memorable day out on the water. helps you develop the skills to find fish faster, even in a magazine article.

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Creative Director: Joe Monnens
Copywriter: John Neerland
Art Directors: Brianna Auel, Joe Monnens


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Simple idea, not sure if I've seen it before. It does somewhat remind me of the yellow pages though, specially with that payoff saying "Find".

Roger Keynes's picture
Roger Keynes
5498 pencils

Not hooked.

The Jobless Writer
Will Think for Salary

Darko Bosnar's picture
Darko Bosnar
385 pencils

It is allways nice to see an old idea with new product/brand....

art director at IMAGO

Guest's picture

simple. easy.

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