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27 comments

creative420's picture
creative420
279 pencils

I like the thought.. though its falling somewhere close to the famous Saint Gobain campaign.. but Poor Execution.

mrtalented's picture
mrtalented
2175 pencils

art direction, lighting and photography are badly done. this execution appeals to the housewives of inmate husbands. lol

ellehcimeo's picture
ellehcimeo
3522 pencils

How is the lighting in prison? What is wrong with the art direction?
I find it a touching moment between the two of them. And no, my husband is not an inmate.
It's a nice exageration of the product's benefit of making glass so clear it's as if the glass weren't even there.

mrtalented's picture
mrtalented
2175 pencils

but you work in ad biz. so that's the big difference. i just doubt that how many full-time housewives will understand what this ad trying to sell.

for your question about the art direction, i PERSONALLY think the cropping is not quite good by having only a corner of a chair on the bottom left and half the head of the guard. if they made it a bit blurry on the background, the main focus of hands holding will be more highlighted. above all, the set decoration indicates that it's been shot in a studio in a glance. if they made it rougher, the outcome will be more convincing.

that's about it. please note that it's my opinion. anyone can see it differently.

ellehcimeo's picture
ellehcimeo
3522 pencils

Oh monsieur talented, you are absolutely entitled to your opinion. I wasn't trying to tear into you. I just wanted to hear what you thought could have been done better. I wasn't bothered by the cropping and found the cold lighting and the mood of the ad just fine. It's a style or a look they are going for, it shows in their other ad as well. Probably to differentiate themselves from the sunshine and lollipop type layouts and photography of other cleaning product ads.
Thanks for elaborating, I really appreciate you taking the time.
Cheers!

skeMaMen's picture
skeMaMen
426 pencils

ellehcimeo, are you so stupid or so blind, or both? mr.talented has made the point, but you're so primitive and naive to understand any of this...

You don't even know what the AD is...!

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Right now, I'm EXTREMELY tempted to make fun of your user name based on your comment.
But I won't. Not going to get into any trouble today (Fri. 13th)...
I just wanted to say I strongly disagree and I just love how they dramatize the product benefit in an emotional way (although the visuals may seem a bit mundane, but still..)
I like how quickly it gets right to the selling proposition without shoving it in your face.
I think both executions are tastefully done.

skeMaMen's picture
skeMaMen
426 pencils

Right now, you're tempted to be stupid... EXTREMELY!"...the product benefit in an emotional way..."? Where did you find any emotion in this AD?

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

skeMaMen's picture
skeMaMen
426 pencils

The table is more emotional than those people...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

copywritter6's picture
copywritter6
44 pencils

nice clothes for the inmate...

amit parekh's picture
amit parekh
283 pencils

noooooooooooooooooooooooooo

adcore's picture
adcore
31 pencils

just brilliant !!!!

chenna's picture
chenna
14 pencils

1/10

Marco2006's picture
Marco2006
37 pencils

cool..liked it...

Besha's picture
Besha
299 pencils

agree brillant!

B128's picture
B128
392 pencils

Gosh! Won't the dude escape?

mrtalented's picture
mrtalented
2175 pencils

quite agree with your comment. maybe that's the new benefit.

Punch's picture
Punch
614 pencils

Uhhhhhhhhhhhhhhhhhhhh!!!.

Me dolió en el pecho!.

"Aquí también se opina en español".

"no silencies lo que no sabes expresar".

oshe's picture
oshe
852 pencils

Ey no más, ya sabe a cacho tratar de ganar un premio con un limpiador de vidrios.

··o.s.h.e··

jonathanrioux's picture
jonathanrioux
86 pencils

The idea is there but maybe bad for the brand image. Do people really want to associate themselves with the image given i the ad.

Piddy's picture
Piddy
82 pencils

Bad art. Concept's a total stretch.

dookievil's picture
dookievil
92 pencils

no, se aleja del beneficio de un limpiador, eso pasa por una exageración mal orientada.

inkfromthepen's picture
inkfromthepen
147 pencils

question: why do you need FOUR creative directors on this job???

mrtalented's picture
mrtalented
2175 pencils

to help breaking the 'creative' barrier, maybe

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I quite like this one, a touching take on the product.

Good.

7/10

vexguy's picture
vexguy
93 pencils

I like this one...

tigor's picture
tigor
48 pencils

If the cleaner really cleans away the glass, how come the shadow
falling under the man's left arm is not as dark as the woman's shadow
under her right arm? If the shadow treatment is the same, wouldn't it
reinforce the proposition?

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