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Reckitt Benckiser Brasso: Hospital
Advertising Agency: JWT, Mexico
Creative Directors: Alvar Suñol, Manolo Techera, Alvaro Zunini, Santiago Chaumont
Art Director: Karla Santaanna
Copywriters: Karla Santaanna, Ina Olvera, Jonathan Jáuregui
Photographer: Flavio Bizzarri
Producer: Silvia Gómez
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Comments
so clear you can push your hands through the glass? not convincing and overclaimed.
by the way, the dad doesn't look like the baby. he simply looks like a thief. maybe the glass should protect the poor baby from him.
and the photoshop and human scale is quite funny. the lower part of the 'dad' is now out of proportion, fat torso on skinny legs. and his ass is half missing!
You are, or ridiculously ignorant, or 12 years old.
No he does not look like a thief, no the baby should not have the head of his father pasted on top of it like the money ads. The reason his torso looks bigger is because his poloshirt is hanging open. He is slaouching forward. Please, the only thing I read from you are stupid and irrelevant reply's. Just for once do something for the common good, and shut up for one day...one day, so the earth can get its normal revoltion again.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
oh, i finally found my loyal fan. i just hope my comments attract smarter fans. those who know the rules of sharing comments on ads not judging people they don't know. it's only my opinion like everyone else's and i never forced one to obey. if you have anything to help or fix the leaks in any ads, here's your space.
if you think i need to shud up from sharing comments where this site is for, then you need to grow up and follow the rules.
following the rules...ok, eeuhm a more intelligent person. Njes, I have trouble with that statement of yours, you know what? I will leave you alone in that little world of yours. See how far you'll come with that attitude.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
yeah, with your attitude.
I totally agree with you "mrtalented"... Free choice of comment is the point of this site. And the sentence "The reason his torso looks bigger is because his poloshirt is hanging open"... i have to ask mr. minimum - why the hell his poloshirt is hanging open??? I don't care for their reasons, this AD so patetic, with no point...!
>>> Design with no knowledge about printing, it's not design!
Quite similar in approach to the Saint Gobain glass. Does Brasso come with a warning that you should not clean bullet proof glass with it?
http://www.picturejockey.com
I post some photos from an exhibition called "Absolut Creativity".
I bet you all know what's happening when you see the title.
The quality of my photos may not be good, but I think you would be interested.
VISIT HERE:
www.xanga.com/shermansherman
maybe I will them on my blog in AotW later.
(not sure when since I am having my exams.)
This is just not happening. Saint Gobain one is way better.
Why not just do without the glass and you won't need the glass cleaner? Not good for Reckitt Benckiser Brasso.
guys, guys... we all know that only jesus can walk through glass.
jesus and maybe the T-1000.
XD
Me encanta ! Buen trabajo, buenisimo!
Most newborns don't look like either parent right away. They are all squashy and wrinkly and squinty. Why anyone would poke fun at this guy's belly is neither here nor there. Who cares if he has a belly? Maybe he looks gruff because he was waiting all night for the baby to be born and didn't get a chance to shave before getting to see his child. That's a big story for me to come up with, but it's Friday.
I think it pushes the benefit in a good way. It makes glass so clear it's as if there isn't glass there. The exageration is kind of nice, especially demonstrating this tender moment between newborn and father.
I like the ad.
Me parece un producto excelente para disolver vidrios.
Jejejeje. Vamos, señores!.
El mensaje es claro: La calidad del limpiador de vidrios es tan buena
que no sentirás obstáculos.
Esa es la lectura que debemos dar como interpretación.
"Aquí también se opina en español".
Andre agassi?
what is this? english as a second language class?
Bienvenido a la realidad, Neo.
"Aquí también se opina en español".
Beautiful and new. Good work, JWT!
I like it.
eummm, nobody believe this.
good cocept but the execution and the final work didnt communicate the objetive of the copy.
PD: why everybody does an ad whit glasses cleaner. All creative try to get a "Cannes" whit this one.
There are best brands to get awards and prizes
··o.s.h.e··
AGAIN: what is this? english as a second language class?
Pobre Neo, te tomaste la pastilla equivocada.
"Aquí también se opina en español".
Typical anglo-saxon attitude. Why don't you pick a dictionary and try to translate something for only one time in your life.
hahahaha some creatives are watching too much HEROES!
...y algunos otros son incapaces de ver más allá de sus narices.
"Aquí también se opina en español".
Probably not a groundbreaking idea or glassshattering for that matter, but judging it for what it is, I absolutely love it.
No se, hay algo que no me cuadra del todo, pero en general se ve bien.
tal vez, como critica constructiva personal añadiria un copy de apoyo...
El asunto es que si le agregas un copy de apoyo
lo haces redundante.
De los dos avisos, este de aqui es el mas relevante.
El de la pareja en la prisión no conecta. Simplemente
se presta para una burla.
"Aquí también se opina en español".
it's a pity that my spanish is even worse than my english. i miss 55% of the comments written here and i guess i'm not the only one. though i'd really like to understand all of your comments (provided that you have something important to say).
maybe it would be easier if everyone wrote in english (except for the french/spanish/chinese forums of course).
just a suggestion, of course i'm not the one to decide it. i'll leave that to the top dog ;)
oh, and on the subject..
i think the daddy's ok like that. i mean a daddy without a little belly is a cripple, right?
the idea works and at least no one's wearing a helmet or knocking against the invisible glass.
a new approach to a product that has been advertised in good (and often very similar) ways before.
I can't believe you just wrote "cripple". I'm peeing myself over here!
And I agree that it would sure be nice if everyone posted in one language. Then I would have a lot less to skip over.
Weird, where I am, Brasso is a metal polish - sure wouldn't want to spray that on glass.
The overclaiming of this ad works a treat.
I like it.
7/10
spanish in U.S.A, now maybe it's the second lenguaje, these commentaries serve as practice of their class of Spanish.
aunque Punch opine que el AD está relacionado con que la limpieza del vidro hará parecer que no hay barreras ni vidrio, a mi desde el principio me pareció que el limpiavidrios disolvío al vidrio. Si nos ponemos a pensar unos ladrones pueden generar el mismo efecto.
Totalmente de acuerdo en que es una exageración mal orientada, causa confusión y no destaca el beneficio del producto
I'm not an English-based citizen.
I'm not planning to be harsh on other languages as well.
But if English so far is the kind of language most AOTW commentators understand,
shall we make it default then?
Ivan, have your word on this please. Thanks.
Awards Arouse Anything
Very well said, and I say "here here!"
where where?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Use your imagination kitten.
The two of you. Really ; )
I have to disagree with you and tigor, I think we can all just ignore the Spanish ones if we don't speak it and vice versa, then the messages can be as acessible for English speakers and Espanol speakers equally.
I don't speak Spanish so I just ignore them and read the ones posted in English.
Its cool for me to stay as it is.
BUGGERS
I do "ignore" the spanish comments. (though it's not really ignoring, it's scrolling down past them)
It just gets annoying when a poster posts to your comments in another language when clearly they understood the comment in it's original language. Are they hiding behind language? Are they insulting you or do they actually have a point that you might really like to find out? That's my beef. (with a little horse radish on the side)
Post in french post in german, italian, urdu what ever. Just if you are responding to someone's comment, do so in the language they started in, or one you know they understand. (sometimes I stalk posters and find out they speak french so I'll post to them in french)
Oh right I see what you mean, yeah that makes sense.
BUGGERS
;x
Why must there be a default language?
As I understand, the comments here are just a 'bonus'. The real idea is to see different ads from all over the world. And if you must (like me), leave a comment.
If seeing comments in another language is so annoying then maybe you have to ask yourself why?
Why is it that you need for there to be only one language? Do you feel like you're missing something? Could someone elses comment change how you feel about an ad? If so they're probably replying to something you said and then the language barrier becomes null and void no?
Another thing to consider is that when you make this an "english only" site, you'll be excluding existing members for not being the same as you. Is everyone ok with that?
An now (perdone mi español pobre)
¿Por qué debe estar allí una lengua de falta?
Cuando entiendo, los comentarios aquí son sólo 'un sobresueldo'. La verdadera idea es ver anuncios diferentes de todo el mundo. Y si usted debe (como mí), dejar un comentario.
¿Viendo comentarios en otra lengua es tan molesto entonces tal vez usted tiene que preguntarse por qué?¿Si entonces ellos contestan probablemente a algo que usted dijo y luego la barrera de los idiomas se hace sin fuerza legal no?
Otra cosa de considerar consiste en que cuando usted hace este "un inglés sólo" sitio, usted excluirá a miembros existentes para no ser el mismo como usted. ¿Está cada uno okey con esto?
Show-off!! ;)
I totally agree with you about these comments being just an added-on "bonus".
It would be really nice if I could understand all these notes people leave in languages other than English.
But I'm not at all annoyed or frustrated by them let alone arrogant enough to think that we should all communicate in English ONLY. That's how a lot of the more grand scale world problems start. It also runs counter to the very idea of this website, I would think...
And now (Nihon-go ga hanaseru kata dareka imasuka?)
Dekireba motto Nihon kara no koukoku ga mitai desu. Dentsu, Hakuhodo nado hokano Nihon no koukoku gaisha kara no sakuhin o koko no website ni okuru beki desu. Tanoshimi ni matte masu!
wherever people want to communicate it makes sense to use one language.
i think a pillar of this site is the communication between people who are interested in advertising. there are countless publications dealing with good ads from all over the world but this communication / commenting thing is what makes AOTW so unique.
as far as i know this site started in english and it's a matter of respect to comment in english (at the risk of sounding "arrogant" now...)
to me it's rather arrogant to reply to english comments in one's own language, knowing that only people who speak this language will understand it.
maybe i'm wrong but i got the impression that people who used to comment in english are now commenting in spanish because so many others do. so we have the 2 groups, the spanish speaking and the non spanish speaking group, and communication decreases
and now =)/§)(/$="§/$/§)"(/?&§%2?&§?)%?/§$?/§"$=(§"=)(4$)(ܧ"($(§"?($5?§"$(?§";)
Hey man, c'mon. I was just saying that the language barrier isn't a big deal. If people reply to a comment in different languages then that's their business. I just don't think that there needs to be a mandatory language. It's not as if lives depend on this site is?
seriously, i was just throwing in my two pennies.
feel free to do whatever you want to do.
me for example, i'm sitting here at my office with nothing on but the radio. and a blush. and it feels reeeeally good.
Hi-5!
Disagree! And YES, we need a mandatory language! That's not something that I discovered, that's the unique form of understanding between two different nations, and the fact is, that ENGLISH language is standard language! Maybe you should ask yourself "why those people leave comments only in spanish"? They DON'T KNOW english maybe? What's the point to leave comment, when 90 percent visitors don't know that language?
And I don't want to pass any comment, esspecially when I like some AD, because I'm interested in other opinion... Is it ok to post AD with tekst lines in don't-understanding language? Let me help you - there's no point of it!
My english is not super ultra fabulous top quality level, but we still communicate...
THIS IS NOT A MULTI LANGUAGE FORUM !!! And one more thing, something to understand: Kretenčino glupa, ne znaš ni kada te psujem i vređam, ali opet si za multi jezičke varijante, debilu!!!
Is this ok...?
>>> Design with no knowledge about printing, it's not design!
Default language? C´mon!, are you guys so narrow minded? what are u doing in advertising business?.
And Ivan, I really want to know your opinion. Is a mandatory language part of the new behaving rules? is the exclution a new rule in this site? Please, Let us know
I would appreciate if you visit some chinese or serbian sites, and read, read, read and read, at least 1 day their language... What? You think there's no point to read something that you don't understand? Are you sure?
>>> Design with no knowledge about printing, it's not design!
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