Recipeace: Mushroom cloud

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Advertising Agency: Leo Burnett, Chicago, USA


atmabagong's picture
41 pencils


salil.sharma's picture
2349 pencils

perfect campaign
excellent job guys

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