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Grenade

Agency: 
Published/Aired: 
September 2012
Description: 

Recipeace is a social movement aims to join conflicting people through food in celebration of International Peace Day on September 21, 2012. To build awareness, Leo Burnett Chicago is asking chefs, restaurants, food ambassadors and foodies around the world to join the Recipeace movement. People can pledge for peace by cooking a meal inspired by recipes that have resolved conflict in history, visit a participating restaurant reserving tables for peace meals or tweet ideas of individuals who should come together over food for peace.

Advertising Agency: Leo Burnett, Chicago, USA

Comments (5)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43371

They really have a good concept.

afelement's picture
afelement
Activity Score 3

This is awesome. Simple and well-crafted.

mattimusj's picture
mattimusj
Activity Score 34

I second that. A lovely campaign. Great insight on food.
Beautifully executed.

jponino's picture
jponino
Activity Score 601

3 and 8 pencils ? It smells like a creative team wants to vote for its creation here !

atmabagong's picture
atmabagong
Activity Score 41

i liked it, simple and insightful

kleenex's picture
kleenex
Activity Score 43371

They really have a good concept.

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