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Reality

Published/Aired: 
December 2008
Description: 

StopGoodTV.com is deceptively launching a new cable TV channel in NYC. To break through, we devised an anti-campaign with the ultimate anti-spokesman (the devil). All creative efforts focus on the devil trying to stop people from tuning in. The pay off is the website, where you can interact with the devil, buy some of his merch and sign his petition to stop this new network. His myspace.com page has him “friends” with everyone from porn stars to Barack Obama and everyone in between.

Advertising Agency: Cesario Migliozzi, Los Angeles, USA
Creative Directors / Art Directors / Copywriters / Illustrators: Enzo Cesario, Michael Migliozzi
Production: Flic Media
Visual Effects / Colorist / Pos-Production: Robb Hart/ an ideal world

Comments (7)

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Highest Rated

Guest's picture
Guest

Great concept and anti-campaign.

Pedestrian's picture
Pedestrian
Activity Score 492

StopGoodAdvertising.com

STRTLRS's picture
STRTLRS
Activity Score 1601

Poor advertising for an even worse attempt at a viral campaign.

www.storytellerscreative.com

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I think, therefore... yeah.

whitewhite's picture
whitewhite
Activity Score 251

bad advertising with ineffective idea rules

Guest's picture
Guest

boring and low budget ad

unmanman's picture
unmanman
Activity Score 118

too bad

Guest's picture
Guest

Great concept and anti-campaign.

sloppy4's picture
sloppy4
Activity Score 1494

wow! he has a myspace page!

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