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White

Agency: 
Published/Aired: 
October 2008
Description: 

If white hair was beautiful, you’d use laundry detergent on yours.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves

Comments (3)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

I can only hope it's a translation thing.

Guest commenter's picture
Guest commenter

man, this copy sucks

kgeiger's picture
kgeiger
Activity Score 7287

I can only hope it's a translation thing.

sneakyhands's picture
sneakyhands
Activity Score 1857

kind of a slap to the elderly, and makes younger hair dye buyers feel old.

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