Realcetom: Pretty

Your friends find you pretty? Reflex of the shine.
Men find you beautiful? Reflex of the new colors.
You find yourself even better? Reflex of your mirror.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves

October 2008


SeenitB4's picture

Copy sucks ass. Artwork is a bit much. Why 4 versions of he same thing.

Zeus's picture
906 pencils

Great art direction

Guest commenter's picture
Guest commenter

Don't mind the art direction. Copy on the non-red head ads was much better. (Blonde, Hats, Chocolate) They should have crafted 3 instead of half baking 6.

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