Realcetom Kanechom: White
If white hair was beautiful, you’d use laundry detergent on yours.
Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves
Published: October 2008
3 Comments
man, this copy sucks
I can only hope it's a translation thing.
kind of a slap to the elderly, and makes younger hair dye buyers feel old.