Realcetom Kanechom: White

If white hair was beautiful, you’d use laundry detergent on yours.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves
Published: October 2008

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Guest commenter's picture
Guest commenter

man, this copy sucks

kgeiger's picture
7085 pencils

I can only hope it's a translation thing.

sneakyhands's picture
1857 pencils

kind of a slap to the elderly, and makes younger hair dye buyers feel old.

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