Realcetom: Jokes

Brunettes can become redheads.
Redheads can become blondes.
Blondes can get rid of the jokes.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director / Illustrator: João Paz
Copywriter: Leandro Neves

October 2008


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

It's a shame this wonderful art direction was wasted.

roi zhang's picture
roi zhang
132 pencils


caureem's picture

the typo really ruined the art....i cant see the product

Guest commenter's picture
Guest commenter

it's a campaign for hair colour. you don't need to see the product (i.e., the box), you need to see the colour and i think the ads do that beautifully. but the headlines could have been crafted better.

Renan Correa's picture
Renan Correa
186 pencils

I like this title.


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