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Comments (11)

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Highest Rated

BDS's picture
BDS
Activity Score 31

The point is so obvious. One can only enjoy a read in a bus if it moves so damn smoothly, that it doesnt feel like a bus ride. Thats the meaning behind "read a book on the bus n be miles away." think about the ad properly before criticising it left and right... its a superb concept.

bogdan_vtl's picture
bogdan_vtl
Activity Score 6

good atmosphere in the artwork!

Tincho's picture
Tincho
Activity Score 1093

I agree. Nice art in the campaign.

washiam's picture
washiam
Activity Score 443

LOVE ALL ABSOLUTLY!!!!

kalpesh78's picture
kalpesh78
Activity Score 2578

nice ads...takes a bit to understand.. but its good.

ideas....30 minutes nahi toh free.

jennywhx's picture
jennywhx
Activity Score 1142

I love this!

http://jennywhx.blogspot.com jwhx:Visionary

shaft_drive's picture
shaft_drive
Activity Score 273

why would a bus company ask you to read books? are they distributing 'emon the journey? why not play movies or oranise bingo? smells like scam spirit.

elmikel's picture
elmikel
Activity Score 1147

They want to give you a reason for using public transportation.

shaft_drive's picture
shaft_drive
Activity Score 273

Terribly lame strat, if so. Like, if you're bored with the bus journey, hey, get along a book. However, the art and photography are incredible. Just seen erik willamson's ad in the archive using the underwater shot. He's proud of it, and justifiably so. So, i guess it wasn't scam - just lazy acct mgmt.

elmikel's picture
elmikel
Activity Score 1147

Excellent campaign. This is a wonderful art direction + it's a quite unexpected. Who would think it's an ad for public transport? This campaign really moves my senses, makes me want to read a good fantasy book while going back home from work...

mayhem's picture
mayhem
Activity Score 126

interesting concept.

BDS's picture
BDS
Activity Score 31

The point is so obvious. One can only enjoy a read in a bus if it moves so damn smoothly, that it doesnt feel like a bus ride. Thats the meaning behind "read a book on the bus n be miles away." think about the ad properly before criticising it left and right... its a superb concept.

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