Reach toothbrush: Sauroposeidon

yikes! im never gonna use this toothbrush in my life!! bad ad

Brilliant.

Great stuff!

Does the dino come with it? This is pushing it, sorry guys. Nobody wants to see biological matter in their toothbrush apart from that which they've just cleaned out. :)

mini-dinosaurs. I think its too cute, sorry.

I understand the concept, it's good, but couldn't use something clean, like space, or Ice ege ...
beside, this brush isn't really Reaching that much.
Nice and clean Artwork though!

Same "ancient" brief. Same "prehistoric" strategy. But I like the effort here.
Now I understand why they use toothbrushes at those archaelogical digs...

seems forced. When I think of places I haven't been in a long time in my mouth I think in human terms (i.e. when I had braces) not in paleolithic ages like dinosaurs.

I find it really funny! And it works for the mass - that's what advertising is about anyway.
Braces? What's coming next, Cavities?

whaaaaaaaat? the concept is strong, but the execution is dumb and easy! shame on them! Maccan Sao Paulo, isn't the most creative agencie in brasil! that's why!!!

i want a dino-brush!

nice.

thats funny. i want a jimmy hoffa brush.

lol. now THAT would make for a great campaign: Hoffa, Amelia Earhart, Judge Crater, Richey james...

someone tell: "lets show how long people dont get some places on their mouths"
the Creative Director: "yes, if we are a world in ourselves, since the dinosaurs age".
well, maybe they are right, some micro-animals live on our mouths and deleveloped, hahahaha.

oh that's hilarious :D