17 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

yikes! im never gonna use this toothbrush in my life!! bad ad

~ old habits die hard, older ones never do ~

ADRIAN STEALER's picture
ADRIAN STEALER
28 pencils

Brilliant.

slim's picture
slim
1047 pencils

Great stuff!

JPWrites's picture
JPWrites
238 pencils

Does the dino come with it? This is pushing it, sorry guys. Nobody wants to see biological matter in their toothbrush apart from that which they've just cleaned out. :)

moonunit's picture
moonunit
125 pencils

mini-dinosaurs. I think its too cute, sorry.

Nihad's picture
Nihad
16 pencils

I understand the concept, it's good, but couldn't use something clean, like space, or Ice ege ...
beside, this brush isn't really Reaching that much.
Nice and clean Artwork though!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Same "ancient" brief. Same "prehistoric" strategy. But I like the effort here.
Now I understand why they use toothbrushes at those archaelogical digs...

jacksonrabbit's picture
jacksonrabbit
290 pencils

seems forced. When I think of places I haven't been in a long time in my mouth I think in human terms (i.e. when I had braces) not in paleolithic ages like dinosaurs.

Nihad's picture
Nihad
16 pencils

exactly< thank you!

philippertl's picture
philippertl
656 pencils

I find it really funny! And it works for the mass - that's what advertising is about anyway.
Braces? What's coming next, Cavities?

Ney Frances's picture
Ney Frances
660 pencils

whaaaaaaaat? the concept is strong, but the execution is dumb and easy! shame on them! Maccan Sao Paulo, isn't the most creative agencie in brasil! that's why!!!

is there life before death?

ellehcimeo's picture
ellehcimeo
3522 pencils

i want a dino-brush!

Arisca's picture
Arisca
164 pencils

nice.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

thats funny. i want a jimmy hoffa brush.

Arisca's picture
Arisca
164 pencils

lol. now THAT would make for a great campaign: Hoffa, Amelia Earhart, Judge Crater, Richey james...

sold's picture
sold
3219 pencils

someone tell: "lets show how long people dont get some places on their mouths"
the Creative Director: "yes, if we are a world in ourselves, since the dinosaurs age".
well, maybe they are right, some micro-animals live on our mouths and deleveloped, hahahaha.

MissOnyl's picture
MissOnyl
40 pencils

oh that's hilarious :D

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