Reach toothbrush: Centrosaurus

Reach toothbrush: Centrosaurus

Reach. For the places your toothbrush hasn't been to in a long time.

Agency: McCann, São Paulo, Brazil
Creative Directors: Adriana Cury, Eduardo Hernandez
Art director: Alexandre Silveira
Copywriter: Marcos Teixeira

Your rating: None Average: 10 (1 vote)

Comments

Submitted by Ney Frances on Sun, 2007-02-11 18:34.

the hole campaign is f****ed cause of the reference with prehistory

oligofree's picture
Submitted by oligofree on Sun, 2007-02-11 22:55.

Like the concept.... but only the concept..

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not freedom like a shopping card

Submitted by creative_catalyst on Mon, 2007-02-12 07:48.

hmmmm I don't remember eating that. Not too keen on these at all.

Submitted by ellehcimeo on Mon, 2007-02-12 22:41.

i like these because it makes me feel uncomfortable and want to brush my teeth again. who knows what's been left behind for ages and ages. (actually, i have excellent oral hygiene and have no need to worry. but it still makes me feel uncomfortable)

Submitted by B128 on Thu, 2007-02-15 18:25.

I like these too (ok maybe not the dinosaur one as I feel any toothbrush would not miss it)
But the concepts are great! These would def. make me buy this toothbrush.

Submitted by Lobna on Tue, 2008-02-26 16:08.

i like the idea