You don’t eat everything you eat.
Advertising Agency: JWT, Buenos Aires Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Director: Diego Correa, Esteban García
Art Director / Illustrator: Juan Raimondi
Copywriter: Juan Besagni
Published: April 2009
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14 Comments
great. i like a lot.
truchito???
pourquoi ces fonds-là ?
nice idea, horrible look
Nice idea... but the visual is ... "what?"
When I roll-over, a pop up says sushi. Otherwise I would not have know. I thought it was perhaps a pie-chart on a decorative plate.
Same here. I think partly because it's sitting on such a dark background you can't see any 'nori' circling the roll. That might have made it somewhat more recognizable as sushi.
copy is damn good... it' very good insight...
good idea! simple and direct
Great! Cannes job
congrats guys, fine work.
Good, good, good. Winner.
love the copy, not likewise the visual.
7 star is for the copy.