Metal detector

August 2011

Print advertisment created by DDB, Peru for Reach, within the category: Health.

Finds what your toothbrush can't

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriters: Aldo Silva, Jorge Bryson
Account Manager: Fabiana Pezzia
Retouch: Midas Digital

Comments (12)

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Highest Rated

wert's picture
Activity Score 77

Really nice idea

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yeah, okay.

The Jobless Writer
Will Think for Salary

og_1230's picture
Activity Score 8

I can't see very well the floss, could be better in magenta

atb2005's picture
Activity Score 13557

Ok? lol Roger is being funny again. Complete nonsense.

Hammad S's picture
Hammad S
Activity Score 484

When I realized it was floss I thought it was really good! Maybe make it easier to understand it IS floss...

morse's picture
Activity Score 17691

I like the art direction. Unexpected. Nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 46931

only the animal one is good.

dollypoppin's picture
Activity Score 1423

I like the idea, but I didn't realize right away that the product was a dental floss. I had to read your comments and zoom in the image to see.

"Nihil sub sole novum"

murijoe's picture
Activity Score 65

i think its confuse to understand... took a time to see what they wanna say... but after that, the art became cool

wert's picture
Activity Score 77

Really nice idea

fotdot's picture
Activity Score 673


hoozn's picture
Activity Score 353

Ace. Beautiful artwork (looks way better than the one in the woods) and a pretty clever idea.

I just dont get how people could possibly be confused by this ad. I mean, you can see the actual product lying next to the main subject and the words "Dental Floss" make up 20% of all the text on this ad...

who cares? ima play some tunes instead

khalifa's picture
Activity Score 40

¿Y esto donde salio?