Reach: Metal detector

Finds what your toothbrush can't

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriters: Aldo Silva, Jorge Bryson
Account Manager: Fabiana Pezzia
Retouch: Midas Digital

August 2011


Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, okay.

The Jobless Writer
Will Think for Salary

og_1230's picture
8 pencils

I can't see very well the floss, could be better in magenta

atb2005's picture
13561 pencils

Ok? lol Roger is being funny again. Complete nonsense.

Hammad S's picture
Hammad S
484 pencils

When I realized it was floss I thought it was really good! Maybe make it easier to understand it IS floss...

morse's picture
17103 pencils

I like the art direction. Unexpected. Nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
41086 pencils

only the animal one is good.

dollypoppin's picture
1423 pencils

I like the idea, but I didn't realize right away that the product was a dental floss. I had to read your comments and zoom in the image to see.

"Nihil sub sole novum"

murijoe's picture
65 pencils

i think its confuse to understand... took a time to see what they wanna say... but after that, the art became cool

wert's picture
77 pencils

Really nice idea

fotdot's picture
673 pencils


hoozn's picture
353 pencils

Ace. Beautiful artwork (looks way better than the one in the woods) and a pretty clever idea.

I just dont get how people could possibly be confused by this ad. I mean, you can see the actual product lying next to the main subject and the words "Dental Floss" make up 20% of all the text on this ad...

who cares? ima play some tunes instead

khalifa's picture
40 pencils

¿Y esto donde salio?

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