Reach: Kiwi
You don’t eat everything you eat.
Advertising Agency: JWT, Buenos Aires Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Director: Diego Correa, Esteban García
Art Director / Illustrator: Juan Raimondi
Copywriter: Juan Besagni
Published: April 2009


17 Comments
nice copy well i can't say the same thing about art
"selling is advertisment"
simple and direct.
Goo ideia. Bad execution.
:S i didnt get it.. explain plz
Creativity is a natural extension of our enthusiasm
Something small is missing in every picture, Like a little seed in this one. The little seed gets stuck in your teeth- so "you don't eat everything you eat" and then need floss.
I really like it, also the art direction is different and makes you look twice. but that's my opinion.
Good job! I really like those.
Linda campaña, ta buena. Si no la entienden es porque son un poquito lentos de la bocha
Great idea, and nice art for a simple execution.
Sorry, but no.
good ;)!!!!
wao! luv the copy :)
copy is frekin awesome.. simply love it.
It may be wonderful!
http://www.madnike.com
Cannes job.
Great campaign! nice art and line!
GOOD
Nice line. Art direction tries to be clever but it's not.
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