Reach: Kiwi

You don’t eat everything you eat.

Advertising Agency: JWT, Buenos Aires Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Director: Diego Correa, Esteban García
Art Director / Illustrator: Juan Raimondi
Copywriter: Juan Besagni

Published: 
April 2009

17 comments

palls's picture
palls
164 pencils

nice copy well i can't say the same thing about art

"selling is advertisment"

Guest's picture
Guest

simple and direct.

Guest's picture
Guest

Goo ideia. Bad execution.

Emran Hayat's picture
Emran Hayat
832 pencils

:S i didnt get it.. explain plz

Creativity is a natural extension of our enthusiasm

Domino's picture
Domino
42 pencils

Something small is missing in every picture, Like a little seed in this one. The little seed gets stuck in your teeth- so "you don't eat everything you eat" and then need floss.

I really like it, also the art direction is different and makes you look twice. but that's my opinion.

elnietodeNicho's picture
elnietodeNicho
360 pencils

Good job! I really like those.

bompa's picture
bompa
318 pencils

Linda campaña, ta buena. Si no la entienden es porque son un poquito lentos de la bocha

Guest's picture
Guest

Great idea, and nice art for a simple execution.

tak's picture
tak
23 pencils

Sorry, but no.

cebado's picture
cebado
256 pencils

good ;)!!!!

Guest's picture
Guest

wao! luv the copy :)

just write's picture
just write
653 pencils

copy is frekin awesome.. simply love it.

Guest's picture
Guest

It may be wonderful!

http://www.madnike.com

Guest's picture
Guest

Cannes job.

Guest's picture
Guest

Great campaign! nice art and line!

maxsteel's picture
maxsteel
98 pencils

GOOD

theanc's picture
theanc
2783 pencils

Nice line. Art direction tries to be clever but it's not.

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