Reach dental floss: Orange

Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Associate Creative Director / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Designer: Matt Townsley
Photographer: Chuck Bradley
Producer: Paul Blackwood
Group Account Director: Peter Bosilkovski

9 comments

Prof's picture
Prof
1453 pencils

no!

bad boy!

back to the cellar with you!

nasty creative...

Quite really.

petek's picture
petek
1894 pencils

I don´t want to have teeth in these colours

mpared's picture
mpared
562 pencils

boring ...no art direction what so ever

Guest's picture
Guest

Next time, follow the creativity.

tirthomitro's picture
tirthomitro
2764 pencils

hey people, the idea's a novel one... it is!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

The interface could be more real for teeth theme

thefakehuman's picture
thefakehuman
410 pencils

uggggggly

- Life Feeds on Life -

Guest's picture
Guest

seriously, wtf is going on with dental floss ads these days? there's some weak, half-baked logic in play here:
i've never had a problem _finding_ things stuck in my teeth---just removing them comfortably.
there seems to be some desperation to make the product sexier or equate it with sleek technogadetry,
which fails miserably. otoh, at least there are no chicken/fish/whatever eyeballs here...

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