Reach: Cow

Your teeth can hide many things.

Advertising Agency: JWT São Paulo, Brazil
Executive Creative Director: Mario D'Andrea
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro

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22 comments

Crisp One's picture
Crisp One
2007 pencils

these seem like the comps need to be tightened up...but the concept is great

jsantanaxp's picture
jsantanaxp
397 pencils

yes, great concept.

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http://comunique9.blogspot.com

Wordnerd's picture
Wordnerd
6662 pencils

isn't this just another execution for a concept done at least twice? can't remember what it was, though

Guest commenter's picture
Guest commenter

i think i have to say, cute...

nicoruk's picture
nicoruk
107 pencils

i love it!

Toro's picture
Toro
1007 pencils

Same concept was in last year's ARCHIVE #4 or something. Just a different execution this time.

Nj's picture
Nj

COOL, NICE CONCEPT.

kabir's picture
kabir

why does every1 trash every ad appearing here.......???

is it mandatory to do so??? i dont think the 'Trashers' cud come up with anything better every time.....

these r gr8....

& how can 1 say OLD CONCEPT???!! the product is used to remove stuff stuck in the teeth.... so its obvious that they hav come up with THIS CONCEPT!!! now for the sake of creating a DIFFERENT CONCEPT they cant say 'reach will stop stuf from getting stuck in the mouth/teeth'... no product in the world can claim that...... or for the sake of a DIFFERENT CONCEPT yet again they cant say 'u will love having music in ur teeth'... or can they....

in advertising..... u can never say anything new.... u can only say the SAME thing in a NEW WAY....

i know i will b bashed....... but seriously..... get a life guys.....

Crisp One's picture
Crisp One
2007 pencils

but seriously......get an account guy.....

Favete's picture
Favete
365 pencils

HAhahahahhahahAahaHaH sorry but that was funny.

andrekaze's picture
andrekaze
97 pencils

What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.

andrekaze's picture
andrekaze
97 pencils

What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.

tototwiga's picture
tototwiga
153 pencils

Nice concepts. I might suggest not putting the copy under the animal's bottom... kinda unhygenic.

homutmiranda's picture
homutmiranda
37 pencils

Should it be "dental floss"?

corinabratu's picture
corinabratu

i always say I have a chicken between my teeth.
or a cow :))

this portrayals it perfectly

Elrehpani's picture
Elrehpani

it`s DENTAL FLOSS, not denta floss
this is a big typographic error

Elrehpani's picture
Elrehpani

it`s DENTAL FLOSS, not denta floss
this is a big typographic error

NatalieM's picture
NatalieM
1687 pencils

Cool idea. Usually I would love the clay look, but I'm not sure about it here. I wonder how it would play out with a photographic animal or an illustration instead.

floydeepurple's picture
floydeepurple
349 pencils

cool work guys

Mai_Maged's picture
Mai_Maged
123 pencils

nice and funny concept ;)

Guest commenter's picture
Guest commenter

it's a cute, funny, simple, well art directed concept...love it....but if you think people are negative on this site you should see how much people trash work on campaignbrief.com....it's a pure bitch fest of epically bitter proportions

G.J.'s picture
G.J.
149 pencils

Looks like this work is going to win something - simple, unexpected, nice execution - well done Brazil!

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