Your teeth can hide many things.
Advertising Agency: JWT São Paulo, Brazil
Executive Creative Director: Mario D'Andrea
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Photographer: Regis Fernandez
Copywriter: Leandro Pinheiro
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23 Comments
these seem like the comps need to be tightened up...but the concept is great
yes, great concept.
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isn't this just another execution for a concept done at least twice? can't remember what it was, though
i think i have to say, cute...
i love it!
Same concept was in last year's ARCHIVE #4 or something. Just a different execution this time.
COOL, NICE CONCEPT.
why does every1 trash every ad appearing here.......???
is it mandatory to do so??? i dont think the 'Trashers' cud come up with anything better every time.....
these r gr8....
& how can 1 say OLD CONCEPT???!! the product is used to remove stuff stuck in the teeth.... so its obvious that they hav come up with THIS CONCEPT!!! now for the sake of creating a DIFFERENT CONCEPT they cant say 'reach will stop stuf from getting stuck in the mouth/teeth'... no product in the world can claim that...... or for the sake of a DIFFERENT CONCEPT yet again they cant say 'u will love having music in ur teeth'... or can they....
in advertising..... u can never say anything new.... u can only say the SAME thing in a NEW WAY....
i know i will b bashed....... but seriously..... get a life guys.....
but seriously......get an account guy.....
HAhahahahhahahAahaHaH sorry but that was funny.
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Change it, change it now coz they will tomorrow.
What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.
What do u think about this concept?
adsoftheworld : Spit on the back of creatives, even if I can't do better.
Nice concepts. I might suggest not putting the copy under the animal's bottom... kinda unhygenic.
Should it be "dental floss"?
i always say I have a chicken between my teeth.
or a cow :))
this portrayals it perfectly
it`s DENTAL FLOSS, not denta floss
this is a big typographic error
it`s DENTAL FLOSS, not denta floss
this is a big typographic error
Cool idea. Usually I would love the clay look, but I'm not sure about it here. I wonder how it would play out with a photographic animal or an illustration instead.
-Natalie
http://www.nataliemarion.com
cool work guys
nice and funny concept ;)
Creativity is simplicity
it's a cute, funny, simple, well art directed concept...love it....but if you think people are negative on this site you should see how much people trash work on campaignbrief.com....it's a pure bitch fest of epically bitter proportions
Looks like this work is going to win something - simple, unexpected, nice execution - well done Brazil!
No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.