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Torn

Agency: 
Published/Aired: 
June 2010
Description: 

Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site TakeMeFishing.org. They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.

Advertising Agency: Colle+McVoy, USA

Comments (3)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

I agree with Dzsoi, although the whole campaign is quite nice and creative.

Guest's picture
Guest

it's a winner! nice!

Dzsoi's picture
Dzsoi
Activity Score 8414

I like the 'lift' version the most.

TommyO's picture
TommyO
Activity Score 1866

I agree with Dzsoi, although the whole campaign is quite nice and creative.

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