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Lure

Agency: 
Published/Aired: 
June 2010
Description: 

Non-traditional print campaign for the Recreational Boating & Fishing Foundation (RBFF). The four ads interact with the pages and editorial of the magazine to capture the attention of readers and drive traffic to the site TakeMeFishing.org. They are running in summer issues of national outdoor and recreational magazines and highlight different features of the site.

Advertising Agency: Colle+McVoy, USA

Comments (4)

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Highest Rated

Jupiter's picture
Jupiter
Activity Score 547

nice idea...execution still needs some work...

commenting just to gather more pencils:-)

Guest's picture
Guest

Points out worth by showing feautres of the product like quick and useful information. Impressive campaign! Paisa vasool.

Manish Sharma's picture
Manish Sharma
Activity Score 45

Shows true worthiness of the product by pointing out the feauture "quick and useful information".

Manish Sharma's picture
Manish Sharma
Activity Score 45

Paisa wasool campaign!

Jupiter's picture
Jupiter
Activity Score 547

nice idea...execution still needs some work...

commenting just to gather more pencils:-)

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