Rayuela: Wolf

Advertising Agency: MAYO DRAFT FCB Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Muñoz
Copywriters: Carlos Serrano
Creatives: Felipe Arcos, Sebastián Barrera

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18 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Where is positive ?

Guest's picture
Guest

I think negative is positive in this case :)

I like it.

Guest's picture
Guest

nice idea but not well croped

Guest's picture
Guest

it's positive for who chose that kind of book, of course (and, of course, i like this campaign).

Guest's picture
Guest

the graphic is awful!..

Guest's picture
Guest

For those of you who think these ads are "awful" or "could be better" ... Could you just explain me WHY you think so, rather than writing easy comments like that ... Thank you.

Guest's picture
Guest

I'd love an explanation as well. Can't say this execution is my favorite, but its far from "aweful".

yctham's picture
yctham
182 pencils

Can't you see what's wrong with the photo-manipulation? The problem is just obvious. =)

Mantufayo's picture
Mantufayo
580 pencils

El retoque pudo ser mejor:
- En el "positivo" el perfilado de las nubes del fondo parece hecho con tijeras, malísimo.
- Sombras de los arboles y arbustos se ven falsas, deben tener el mismo ángulo de la luz detrás de las nubes (¿obviamente, no?)
- Debería haber un contraluz general debido a los ángulos de la luz en ambos casos.
- La ropa del personaje en el "positivo" es extraña, talvez para contrastar con los harapos del "negativo" debería ser algo más formal.
- Las palomas oscuras del "negativo" deberían ser cuervos o murciélagos.
Me gusta la idea y la realización no es tan mala.

PD: Este comentario es constructivo, cualquier asociación con lo opuesto es pura estupidez.

Guest's picture
Guest

comentario constructivo o desctructivo sigue siendo comentario
malas ideas.

mauroxxx's picture
mauroxxx
538 pencils

que buen comentario, creo q tienes razon en varios puntos ( si no en todos) mas q nada en el de la ropa del "positivo" y las palomas por murcielagos.

Guest's picture
Guest

i like the fantasy background... but the reality image, where the guy is sitting on the bench looks unfinished. the lighting on the bunch of trees in the background is not merging well with the sunlight direction. this comment is only on the photoshoping. nothing else.

Guest's picture
Guest

buena idea!, q mala ejecucion, el retoque muy trucho

Guest's picture
Guest

good idea !

Guest's picture
Guest

bad idea, if I read that book i will become a monster, what if scared boy with a monster about to jump[ on his back

Guest's picture
Guest

Nada increible

naseer's picture
naseer
57 pencils

I like it . although i think it could be better executed... the elements are not well blended to gether

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