Rayuela: King

Advertising Agency: MAYO DRAFT FCB Quito, Ecuador
Creative Director: Carlos Serrano
Art Directors: Alejandro Muñoz
Copywriters: Carlos Serrano
Creatives: Felipe Arcos, Sebastián Barrera

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26 comments

Guest's picture
Guest

Great. Would've preferred a half-open or an asymmetrically open book, to bring out the difference in the two scenerios more.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice tale feeling, but quality of graphic design could be better

Pencil-Killer's picture
Pencil-Killer
59 pencils

fantastic work guys.Great capture of the kid's imagination

DJVassallo's picture
DJVassallo
243 pencils

Does it look too much like Harry Potter? or is it me who's too influenced? mmmm....

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

A lil' bit inspired from "Bedtime Stories" movie
http://img5.allocine.fr/acmedia/medias/nmedia/18/67/28/68/19000540.jpg
isn't it

Inspiration exists, but it has to find us working

patUDAY's picture
patUDAY
436 pencils

Nice one.

UDAYpatwardhan@+91 22 98206 54722

tirthomitro's picture
tirthomitro
2758 pencils

great art and execution guys! Congratulations.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I do not like

everartz's picture
everartz
7613 pencils

this one is better as its clearer to convey the message than the wolf one.. the retouching here is good... thumbs up

| Everartz |

Guest's picture
Guest

I think is a good idea but art direction could be better. Maybe the treatment
of the photo and the kind of theme you chose. But overall this is a new
approach for a library.

miguinare's picture
miguinare
32 pencils

I like, but they was due to stand out plus the real difference between and the imaginary thing

Guest's picture
Guest

the tshirt of the kid shouldn´t be changed too?..

Guest's picture
Guest

Buena esa Carlos..

Bull's picture
Bull
48 pencils

linda gráfica, felicitaciones por el gran cóndor

NatalieM's picture
NatalieM
1687 pencils

Very cool. I would have preferred that the kid have a look of wonderment and not malnourishment. But still cool.

Mantufayo's picture
Mantufayo
580 pencils

Muy buena! y Felicitaciones por el Gran Condor!

Adaddicted's picture
Adaddicted
3435 pencils

Fresh approach, despite the Art

withalltherespects

Guest's picture
Guest

Felicitaciones por el Gran Cóndor, excelente trabajo a todo el equipo

Guest's picture
Guest

malo para ser gran condor no es po nada

Guest's picture
Guest

Bueno. No para Gran Cóndor.

dievill's picture
dievill
153 pencils

Súper buen anuncio, felicidades chicos por el Gran Cóndor, da envidia, pero de la buena.

Guest's picture
Guest

BRAVO!!!

Guest's picture
Guest

ishar.jpg
;)

yctham's picture
yctham
182 pencils

Ops! Ha ha!

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