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Dostoievski

Agency: 
Published/Aired: 
January 2009
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Description: 

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Crime without punishment. / Life without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera

Comments (8)

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Highest Rated

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Guest

this one i finally understand!!
there are to many possibilities in titles in previous ones!

but still only so-so
and i don't like the copy. too general and too close to the idea

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