Rayuela Bookstore: Milan Kundera
The bearable lightness of being. / Life without consequences.
The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.
Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
Published: January 2009