Rayuela Bookstore: Milan Kundera

The bearable lightness of being. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
Published: January 2009

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2 comments

Guest's picture
Guest

muy interesante, me gusto mucho esta campaña, aunque creo que deberias incluir esa explicacion que incluiste aqui dentro de la publicidad. No es tan facil deducir y la explicacion refuerza eso y además le vuelve mas efectiva a la publicidad, y ademas mas interesante.
Fernando Bogado de S7 Paraguay

Guest's picture
Guest

y un aviso que necesita una explicación incluída es un buen aviso?

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