Rayuela Bookstore: Dostoievski

Crime without punishment. / Life without consequences.

The act of reading allows you, thanks to your own imagination, to become whoever you want without paying for the consequences of your actions, without the remorse, that is why the copy is: live without consequences.

Advertising Agency: MAYO DRAFT FCB, Quito, Ecuador
Creative Director / Copywriter: Carlos Serrano
Art Director: Andrés Santos
Other additional credits: Alejandro Muñoz, Felipe Arcos, Sebastián Barrera
Published: January 2009

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8 comments

control C's picture
control C
108 pencils

if you need to explaine it its a bad ad... it just doesnt work like that... nobody is going to be explaining ads to the people who sees them...
digo...

Guest's picture
Guest

No hubiera sido mejor dejar los titulos originales???? el del coronel si no lo entiendo pa nada

Guest's picture
Guest

jajajajaja que bueno que lo explican!

Guest's picture
Guest

NO

Guest's picture
Guest

NO, NO, NO...

Guest's picture
Guest

NO, NO, NO...

DarkSide's picture
DarkSide
1068 pencils

Crime without punishment is when you do this campaign and still can go home free.

Guest's picture
Guest

this one i finally understand!!
there are to many possibilities in titles in previous ones!

but still only so-so
and i don't like the copy. too general and too close to the idea

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