Rayovac Flashlights: Detectives

Against darkness.

Advertising Agency: Fischer América, Argentina
General Creative CEO: Fernando Fernández
Creative CEO: Diego Sica
Copywriter: Alvaro Lecumberri
Art Director: Alejandro Barredo
General Account Director: Javier Fernández
Account Director: Julieta Onofrio
Account Executive: Agustina Antig
Director of Activations: Esteban Morano
Production agency: Ani Suren

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certaintly's picture
4060 pencils

i like the use of the silhouette and the idea of putting something inside it, but i dont like what you put inside it.

kleenex's picture
25436 pencils

nice concept.

sold's picture
3219 pencils

yes, nice concept.
but not so nice idea.

jackblack's picture
2230 pencils

They're batteries. They're not only used for flashlights.

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