Rayovac: Detectives

Against darkness.

Creative CEO: Diego Sica

Advertising Agency: Fischer América, Argentina
General Creative CEO: Fernando Fernández
Copywriter: Alvaro Lecumberri
Art Director: Alejandro Barredo
General Account Director: Javier Fernández
Account Director: Julieta Onofrio
Account Executive: Agustina Antig
Director of Activations: Esteban Morano
Production agency: Ani Suren

Published: 
May 2013

4 comments

certaintly's picture
certaintly
3994 pencils

i like the use of the silhouette and the idea of putting something inside it, but i dont like what you put inside it.

kleenex's picture
kleenex
40638 pencils

nice concept.

sold's picture
sold
3305 pencils

yes, nice concept.
but not so nice idea.

jackblack's picture
jackblack
2342 pencils

They're batteries. They're not only used for flashlights.

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