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33 comments

o.m's picture
o.m
354 pencils

reminds me of an animated film for an automobile.
probably benz

Minimum's picture
Minimum
1496 pencils

another way of gathering Inspiration

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

purplesimon's picture
purplesimon
475 pencils

Exactly. There have been a lot of soundwave creative recently, but this is something slightly different. It doesn't compare with the Kate Bush cover, not in my opinion anyway. As you say, it's another way of gathering inspiration.

Arisca's picture
Arisca
164 pencils

Totally agree. Unlike those advertising fashionistas who splash their posts across this site to put down every ad just because they have all the references, and would solely come up with the utmost original execution, i'm all for the greatest amount of imagery and influences you can gather. Especially if it's good. The link was out of context. It meant that, mutually influenced or not, they're both great pieces of work.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Right on.

I totally agree with you, they are both great pieces of work, and people are always hounding these pages with their 'seen it before' or 'similar to another ad i saw 40 years ago in an awards annual' types of comments, without being aware that they merely suck all the fun out of it and ruin it for everyone else.

If they feel it is too similar to something else they should ignore it and check out the next ad.

Ahhhh... I feel better now.

Er... oh yeah! I liked this ad incidently.

Peace out.

pinkusfloydus's picture
pinkusfloydus
90 pencils

Mercedes Benz "Hear The Summer" Commercial.

CHENZ's picture
CHENZ
22 pencils

The commericial has never been seen in cinemas (no one has seen it in german cinemas, no one has seen it on german TV)
Just made for awardshows. the truth.

and, there is one failure in the film. you can't here the summer in a fucking merceds benz with a big howl of the engine!!!
But the execution of the film was great. although very different to the print ad!

The original AD: SAMSUNG: natural surround sound systems.

mrtalented's picture
mrtalented
2175 pencils

i like the idea and the art direction. well done, guys!

slim's picture
slim
1047 pencils

Nice idea, relevant. Very well executed.

me thinks's picture
me thinks
722 pencils

Love the visual. Love the copy. Perfect.

Have Heart's picture
Have Heart
922 pencils

Very close to Mercedes' "Sound Of Summer", but I really love the visual and the line.

everartz's picture
everartz
7589 pencils

OLD!!

| Everartz |

elmikel's picture
elmikel
1147 pencils

It might not be a fresh one, but the execution is excellent. So is the copy.

Dick Huges's picture
Dick Huges
939 pencils

Done before. Over and over and over again.

Desi's picture
Desi
1052 pencils

we see what we have seen before :)

adstrike's picture
adstrike
334 pencils

has been done in Colombia by miguel cortes from ogilvy Cali

ellehcimeo's picture
ellehcimeo
3522 pencils

i want to dive into those pristinely flat waters to the bottom where i will find a single perfect white pearl. i will bring the pearl to Joseph Campbell and ask that he forgive us all.
i miss his comments.

Joseph Campbell's picture
Joseph Campbell
230 pencils

I will be back. Have been very busy. Thanks for the beautiful words.

We'll reconvene at 10.

------

I've decided I hate signatures.

ellehcimeo's picture
ellehcimeo
3522 pencils

that's all i needed to know. sigh.

JPWrites's picture
JPWrites
238 pencils

I like this, most viewers who are into sound would get this immediately.

Rog's picture
Rog
6094 pencils

And THAT'S the problem. Too easy. Too 'done'. Too obvious. Too late now.

>>>> That's not an ad. THIS is an ad.

Ainadaliel's picture
Ainadaliel
271 pencils

The sound wave idea has been done to death.

davidtwen's picture
davidtwen
21 pencils

Is there really a problem with ideas being done before if they're good and they're not entered into awards shows? Who does it hurt?

I'm just curious...

chinaski's picture
chinaski
946 pencils

done to death

Minimum's picture
Minimum
1496 pencils

If you ask me (and yes i know you didnt, just a figure of speech) Than it really doesn't make a big diffrence if it is done before, as long as there's enough time between them and it's not completely the same. What they did here was giving this execution of the well known audiowave a different tone, a feeling that corresponds with the brand. Maybe it is the same general idea, but the made it theirs and they did it their way.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

JPWrites's picture
JPWrites
238 pencils

I'm witchoo on that one.

otto54's picture
otto54
381 pencils

I've seen maybe three times this ad before...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like this.

Anyone want to have a go?

COME ON!

act's picture
act
535 pencils

forced. looks like a lip.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ha ha.

So it does my friend so it does.

gonndo's picture
gonndo
1092 pencils

I like it..........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Kay's picture
Kay
161 pencils

no idea...

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