Ray-Ban: Rare Prints, 9

Never Hide
Rare Prints
Genuine Since 1937

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Marty Senn
Art Buyer: Justine Barnes
Director of Print Services: Miriam Lee
Illustrators: Matt W. Moore


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I seriously love this. This is an ad I could hang up my wall. So much better then this "Never hide" poster:

morse's picture
16413 pencils

I agree. I would hang it too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

there'd be no way I'd hang this corporate propaganda scum on my wall.

MindDrift's picture
1129 pencils

Looks great but could someone explain the concept to me? The message is "never hide" but the ads show people in camouflage.

atb2005's picture
13567 pencils

Tagline could be a tad confusing indeed because to wear sunglasses means to sort of hide (hide your eyes). But that's not what they are trying to say here. Never hide means never hide your personality. In other words, your personality can show through a pair of unique colorful sunglasses. Capiche? :)

atb2005's picture
13567 pencils

These are actually posters.. and yes, they are brilliant.

elmerella's picture
33 pencils

congrats on doing a really sub par havianas ad.

JCSaiKrishna's picture
725 pencils

Very artistic! Can it be a gud bill board print?

I'm excited to know my mistakes!

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