Ray-Ban: Rapper

Never hide

Advertising Agency: Marcel, Paris, France
Executive Creative Director / Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Directors: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executives: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
Published: April 2012

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7 comments

706 pencils

chuckieTThursday, April 19, 2012 - 21:44

Pretty standout photography in this campaign. I smell big awards.

68 pencils

hunterelfThursday, April 19, 2012 - 21:48

i don't see how they got to the "never hide" idea, since the products a sun glasses brand
great photography though

74 pencils

fcostausbThursday, April 19, 2012 - 21:49

great.

1037 pencils

WordfruitFriday, April 20, 2012 - 09:06

The images look good.

Some I think are less strong on the concept than others, and some seem more forced. Ones that I think get the right balance are 'short skirt' and 'volunteer'.

So long as the 'do your thing' idea is strong in the ads, the points against a seeming contradiction in 'never hide' for sunglasses, won't matter, I'd say.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

15966 pencils

kleenexFriday, April 20, 2012 - 12:12

I like the campaign, but I think they went with too many ads.

4083 pencils

GlutSaturday, April 21, 2012 - 09:09

nice campaign, totally in line with concept

13048 pencils

Nike DieselTuesday, April 24, 2012 - 10:10

Excellent campaign and striking visuals.