Ray-Ban: Rapper

Never hide

Advertising Agency: Marcel, Paris, France
Executive Creative Director / Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Directors: Dimitri Guerassimov, Eric Jannon
Art Directors: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executives: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
Published: April 2012

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7 comments

chuckieT's picture
chuckieT
680 pencils

Pretty standout photography in this campaign. I smell big awards.

hunterelf's picture
hunterelf
68 pencils

i don't see how they got to the "never hide" idea, since the products a sun glasses brand
great photography though

fcostausb's picture
fcostausb
165 pencils

great.

Wordfruit's picture
Wordfruit
1023 pencils

The images look good.

Some I think are less strong on the concept than others, and some seem more forced. Ones that I think get the right balance are 'short skirt' and 'volunteer'.

So long as the 'do your thing' idea is strong in the ads, the points against a seeming contradiction in 'never hide' for sunglasses, won't matter, I'd say.

kleenex's picture
kleenex
25210 pencils

I like the campaign, but I think they went with too many ads.

Glut's picture
Glut
3947 pencils

nice campaign, totally in line with concept

Nike Diesel's picture
Nike Diesel
13339 pencils

Excellent campaign and striking visuals.

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