Ray-Ban: Guy

Never hide. Made for you.

Advertising Agency: Cutwater, SF, USA
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Leopold Billard
Copywriter: Christian Navarro
Art Buyer: Justine Barnes
Director of Print Services: Miriam Lee
Photographer: Claudia Goetzelmann

October 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Pretty disappointing continuation of their campaign. Too much clutter if you ask me. And small construction workers at your face + "Made for you" is way to literal, obvious and cliché.

sirvan's picture
29860 pencils

Never mind that the work is yawn-worthy, I wonder if this is the best strategy.


"I love some things, and don't love some other things."

Guest's picture

Im curious abt this "Special China collection", so they are bespoke glasses?

Colish's picture
146 pencils

Old aproach.

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

Approach old but location is new dear!!

Himanshu Prabhakar

jackblack's picture
2342 pencils

I love Cutwater, but I'm not loving these. That's okay, I haven't done anything great lately either. Fess up people, you probably haven't as well.

Guest's picture

Awfull. I remember a beautiful campaign: Change the view. now their are going worse and worse.

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