Ray-Ban: Clubmaster 70's

Advertising Agency: Cutwater, USA
Art Director: Kele Dobrinski
Copywriter: Noah Phillips
Director of Print Services: Miriam Lee
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Buyer: Justine Shockett
Illustrators: Sebastian Onufszak, Sakke Soini

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13 comments

TRICKY's picture
TRICKY
3936 pencils

80's are back wooopppiiieee

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

140's

kiss.kiss.kiss.

Guest's picture
Guest

please hide

Guest's picture
Guest

Right about now, I've lost all respect and admiration I ever had for Chuck McBride. This is very so sad...

Guest's picture
Guest

Art is everything. learn to appreciate it for what it is. If you aren't capable of viewing the good in works, why say anything? you obviously have nothing to learn from them.
You are so very sad -- unable to create nor understand.

krautland's picture
krautland
3225 pencils

I hope this client pays the rent.

Chunk's picture
Chunk
32 pencils

Hmm.. don't know. I think this is actually pretty good, in a more subliminal way. Brings back the heritage of the brand. 80s are popular right now.. some may have forgotten (or never knew) that this was an 80s brand.

Guest's picture
Guest

julianne moore in the pic?

Disco Munky's picture
Disco Munky
3900 pencils

The reason this style was good in the 70's was because this was NEW in the 70's. When will people find the courage to try something new for a change as opposed to regurgitating styles past, just so they can claim a "retro" credit. It's only retro if it's actually from the period. Making something now in an 70's style is just cliched.

This ad is not very good. The brand could do so much better.

"Être un invité, doit être un imbécile"

Doin' it for the points

Guest's picture
Guest

good art direction, what about the idea?

Guest's picture
Guest

There is no real concept. It's more of a design poster than an ad. Put it in the Design category and it's pencil/lion worthy. Put it in the Print/press category and it get's in because of Chuck Mcbride and that's all. Great design but no real concept. Not sure why there's even a copywriter on this thing... the tagline is weak at best. The illustrators deserve all the credit for this one.

Guest's picture
Guest

hello~~~I'm chinese hahahahahahahaha........

stke's picture
stke
274 pencils

no idea

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