Ray-Ban: Black or White, Piano keys

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo
Published: 2010

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16 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely art, but with this message, why are the glasses black/white??

mralanjones's picture
mralanjones
258 pencils

Definitely fucked that one up.

atb2005's picture
atb2005
13567 pencils

Because you get to colorize them yourself, Jack.

ivan's picture
ivan

How? Is that like Nike ID?

Ivan Raszl, admin of AotW

atb2005's picture
atb2005
13567 pencils

I don't think so, though that wouldn't be bad. In my opinion, the reason the frame is white in all ads is because you yourself get to decide what color it should be (that's one interpretation). Ray Ban had a very nice limited edition collection of frames recenly, Rare Prints or something. They were all designed by artists.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It doesn't communicate to me that I can choose my own colour.

atb2005's picture
atb2005
13567 pencils

When you have a coloring book, is it colored already or do you color(ize) it yourself? It's black and white; think of the frames here as a "coloring book".

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Bad comparison to be honest. It's an ad, it needs to communicate.

When you buy a chess board, do you start colouring it as well??

juniorbulhoes's picture
juniorbulhoes
7 pencils

This product comes with five colored pens, so you can customize it. Thanks for the comments.

Guest's picture
Guest

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

Guest's picture
Guest

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

F.Abboud's picture
F.Abboud
218 pencils

I agree with Jack; art and idea very nice they must add some colourful frames to the Ad so it delivers the message properly.

Guest's picture
Guest

below the Logo, "Colorize" is there.
i think these ads deliver clear messages. good campaign.

Anonymous Author's picture
Anonymous Author
1541 pencils

Lose the line of copy; insert coloured frames: excellence.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

sirvan's picture
sirvan
29870 pencils

Agree. Doesn't fully communicate the message.

All this says is "color is good" and "here is a white pair of sunglasses". It's a complete disconnect without SOME indication that you can colorize your own glasses. Putting the word "colorize" is not enough.

And making sure this communication was clear would NOT have hurt the ad.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Simples e direto, otimo trabalho!

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