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Black or White, Chessboard

Published/Aired: 
May 2016
9871
Description: 

Print advertisment created by Cuca Escola de Criativos, Brazil for Ray-Ban, within the category: Personal Accessories.

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo

Comments (6)

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Guest's picture
Guest

I like this campaign, but im not really sure, that you see a chessboard here, the other ads are perfectly clear.

Guest's picture
Guest

simple &straight to the point...

Guest's picture
Guest

however the product shown is Black&White :)

Guest's picture
Guest

kill the copy and it's golden

shahidali's picture
shahidali
Activity Score 4069

Good idea to remove the copy. specially if its saying the obvious without any value addition.

shahid

tanerugan's picture
tanerugan
Activity Score 12

There is a big mistake in this campaign! Absolutely, the product should be black and white. Maybe the body copy hasnt shown thats way. ih the end,this mean i dont need a black-white glasses.

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