Ray-Ban: Black or White, Chessboard

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo
Published: 2010

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6 comments

Guest's picture
Guest

I like this campaign, but im not really sure, that you see a chessboard here, the other ads are perfectly clear.

Guest's picture
Guest

simple &straight to the point...

Guest's picture
Guest

however the product shown is Black&White :)

Guest's picture
Guest

kill the copy and it's golden

shahidali's picture
shahidali
4069 pencils

Good idea to remove the copy. specially if its saying the obvious without any value addition.

shahid

tanerugan's picture
tanerugan
12 pencils

There is a big mistake in this campaign! Absolutely, the product should be black and white. Maybe the body copy hasnt shown thats way. ih the end,this mean i dont need a black-white glasses.

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