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Black or White, Barcode

Published/Aired: 
May 2016
8950
Description: 

Print advertisment created by Cuca Escola de Criativos, Brazil for Ray-Ban, within the category: Personal Accessories.

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo

Comments (8)

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Highest Rated

shereefku's picture
shereefku
Activity Score 16

good one
I like it.

Billoughsby's picture
Billoughsby
Activity Score 5142

This one and the keyboard work best. I like it. Elegant, undertstated -- what you'd expect from this brand.

That's it.

Guest's picture
Guest

BULHOES!!!!!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Lose the line of copy; insert coloured frames: excellence.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Saw a better execution of this same idea for a Pride Week ad awhile ago for a grocery store, which makes more sense than this unfortunately.

dadada's picture
dadada
Activity Score 1720

i agree that not everything must be in black or white, so what's the new informtion ?

Everybody is creative, be yourself.

Guest's picture
Guest

mmm, a barcode needs to be printed in one colour (black on white f.e.) this one doesn't work for me

Guest's picture
Guest

Personally I like life in colour - but barcodes are instantly recognisable the world over in black and white. And as so many are added to printed items a colour version may distract from the design of the actual item and print graphics itself. Cost wouldn't affect digital use but it would affect printed materials. We considered this in great detail when we developed and launched the brand Creative Barcode (www.creativebarcode.com) and in the end stayed with black and white.

shereefku's picture
shereefku
Activity Score 16

good one
I like it.

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