Ray-Ban: Black or White, Barcode

Not everything needs be black or white.

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Junior Bulhões
Copywriter: Tiago Adolfo

May 2016


Billoughsby's picture
5124 pencils

This one and the keyboard work best. I like it. Elegant, undertstated -- what you'd expect from this brand.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture


Anonymous Author's picture
Anonymous Author
1541 pencils

Lose the line of copy; insert coloured frames: excellence.

Write a wise saying and your name will live forever – Anonymous.


Guest's picture

Saw a better execution of this same idea for a Pride Week ad awhile ago for a grocery store, which makes more sense than this unfortunately.

dadada's picture
1720 pencils

i agree that not everything must be in black or white, so what's the new informtion ?

Everybody is creative, be yourself.

Guest's picture

mmm, a barcode needs to be printed in one colour (black on white f.e.) this one doesn't work for me

Guest's picture

Personally I like life in colour - but barcodes are instantly recognisable the world over in black and white. And as so many are added to printed items a colour version may distract from the design of the actual item and print graphics itself. Cost wouldn't affect digital use but it would affect printed materials. We considered this in great detail when we developed and launched the brand Creative Barcode (www.creativebarcode.com) and in the end stayed with black and white.

shereefku's picture
16 pencils

good one
I like it.

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