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Agency: 
Published/Aired: 
January 2011
16499
Description: 

Print advertisment created by Word of Mouth, Saudi Arabia for Rawud Atelier, within the category: Fashion.

Bring Happiness Back to your Closet
for appointments: 014400441 - 0501563087
Happiness in a Dress

Advertising Agency: Word of Mouth Communication, Riyadh, Saudi Arabia
Creative Director: Jamil Asidy
Art Director: Rahaf Ghoneim
Copywriter: Modather Abdelnour

Comments (19)

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Vingy's picture
Vingy
Activity Score 474

:(

I like it

:)

JKW's picture
JKW
Activity Score 227

Just another smily...

Richard Finch's picture
Richard Finch
Activity Score 201

Finding smileys in objects got old before I was born.
The art direction isn't exactly pleasant to the eye.
Not enjoying this.

Glut's picture
Glut
Activity Score 3935

bad

kleenex's picture
kleenex
Activity Score 48489

Dull.

luispiter's picture
luispiter
Activity Score 2756

like.. its good

writersblog's picture
writersblog
Activity Score 553

At least make it look :) if the idea is just :(

mujerendiagonal's picture
mujerendiagonal
Activity Score 84

BAD

elyoshiro's picture
elyoshiro
Activity Score 546

Really bad

aRianna_.'s picture
aRianna_.
Activity Score 281

sad

aMm's picture
aMm
Activity Score 60

i dont get it....

aMm

the_lizard_king's picture
the_lizard_king
Activity Score 1257

OMG! Are people still doing those smiley ads? I hate those emoticons and even the ads that use smilies! I mean... SPARE US!

And then GOD said...
Let there be creativity!!!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

tausif's picture
tausif
Activity Score 99

tHUMPS UP ^ ^ ;)

-
tausif

Tspot's picture
Tspot
Activity Score 241

Another face ad... I think after that American Express commercial, these should have been retired.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm guessing the agency was really pleased with this idea, the client no doubt delighted and the audience lapped it up and everyone was happy. I think given the super-rich bubble that is Saudi Arabia, there's no point offering opinion or critique on their advertising any more. It's like watching a jewel-encrusted slow-mo car crash on an endless loop: wasteful, horrifying and pointless, compulsive viewing.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

Have you ever danced with a devil in a pale moonlight??

RadoubleJu's picture
RadoubleJu
Activity Score 152

:) like it

Make it simple..

MidasTouch's picture
MidasTouch
Activity Score 1024

The sad smiley thing isn't enough visible to me.
Maybe the photographical treatment is not the most adapted for something that simple?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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