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Vivid Memories, 4

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Published/Aired: 
November 2012
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To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.

Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriters: Kajo Strauch, Jill Keehner
Art Directors: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz

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Brilliant. Appropriate. Measued. Considered. Respectful. Intriguing. Collectable.

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