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Sloth

Agency: 
Published/Aired: 
September 2011
Description: 

Sloth taking up too much space.
Get scolded 2 or 3 times to their face.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field

Comments (7)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Clumsy. Overstated.
Loose the main headline.
The subhead is enough.

The Jobless Writer
Will Think for Salary

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

It's an interesting visual, but I have two main issues with this ad:

1) The English is terrible. I often see poor translations from small businesses in foreign countries, but I expect better from a major agency.

2) Conceptually, a sloth is known for being slow and lazy, not for taking up too much space. Stretching out is not inherently a symbol of laziness.

I can see where this was trying to go, but I don't think it reached its destination.

Serge BARREAU's picture
Serge BARREAU
Activity Score 20

Sorry but… this concept have been used by RATP twenty years ago.
A series of posters where we saw people with an animal head.
The signature was: "Frauder c'est bête" ("Fraud is stupid")
The word "bête" has, in french langage, a double meaning : to denote an animal - a beast - and qualify a person as stupid.

Never have time to do. Always time to redo.

joelapompe's picture
joelapompe
Activity Score 3830

Serge is right... it's so 1982 : http://goo.gl/ITLOc

Glut's picture
Glut
Activity Score 3937

right to the point series. Works for me.

JLL's picture
JLL
Activity Score 390

Merci, Joe La Pompe... Voler c'est pie que tout!

albfej's picture
albfej
Activity Score 37

Very nice! The characters are reminding me a little the Orangina Ad http://www.bcreative.al/top-5-ads-6/

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Clumsy. Overstated.
Loose the main headline.
The subhead is enough.

The Jobless Writer
Will Think for Salary

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