RATP: Donkey

Spit gum 1 time on the floor.
Soon it's under your shoes for sure.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field

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6 comments

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

The copy could be a bit better on this one. It's interesting that these are French ads in English. Does that mean they are primarily targeted at tourists and foreigners? You don't often see ads directly chastising tourists.

Justix's picture
Justix
24 pencils

These are just translated. I saw them in french in the parisian subway...

atb2005's picture
atb2005
13567 pencils

They are translated for publicity purposes (e.g. award shows, etc), Jeff. And sometimes - actually very often - the translations are not good.

esratasdemir's picture
esratasdemir
5 pencils

These posters are very interesting to look at. They criticize public very gently.

Harshvardhan's picture
Harshvardhan
19 pencils

interesting

michele123's picture
michele123
414 pencils

is it ?

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