RATP: Bull

Stampeding 5 people in the train
doesn't represent a time gain.
Let's stay human on public transport

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field

September, 2011


JeffGreenhouse's picture
310 pencils

Nice ad. This one is handled much better than the Sloth ad. The copy works and the animal is a good match for the behavior that they want modified.

karmacoin's picture
688 pencils

Let there be horns !

rhq's picture
30 pencils

nice... and i think it is effective too


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