Glowing mice for a bright future.
Science is fiction.

Ratio is the first project of the NGO "Evolutionary Sight." The aim of Ratio is to promote the principles of scientific thinking and different scientific topics accessible in any language.

In Bulgarian fiction also means fantastic.

Advertising Agency: Ogilvy Group, Sofia, Bulgaria
Creative Director: Anna Stilianaki
Art Director / Illustrator: Ilian Iliev
Copywriter: Yordan Petkov

May 2014