Rashers: Cry

Only a handful of things can make a grown man cry. Come taste two of them.

Rashers, North America's only bacon sandwich shop teamed up with Wellington Brewery for a night of beer and bacon tastings. Talk about a match made in heaven.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Group Creative Director / Art Director: Todd Cornelius
Group Creative Director / Copywriter: Jamie Marcovitch
Copywriter: John Eresman
Typography: Todd Cornelius
Published: May 2013


certaintly's picture
4056 pencils

this one i dont get. why would beer and bacon make someone cry?

knifeparty's picture
62 pencils

because beer and bacon are one of the best two things in life mate! I'd cry for bacon and beer.

Emanresu's picture
2150 pencils

Yeah, I was thinking along the lines of what knifeparty said although it's a stretch. If beer and bacon ceased to exist, a lot of men would shed tears of sadness. When partaken of, I guess men cry tears of joy.

certaintly's picture
4056 pencils

yea i thought this too but i thought it was too much of a stretch also, but mostly because beer and bacon at bars is pretty common. at least where i went to college.

thedesignaddict's picture
5415 pencils

Tear of joy, people. Nice line. Totally works.

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