Rasayana Tea: Smiley

Make peace with the world. Anti-stress tea from Rasayana.

Advertising Agency: Art Grup, Istanbul, Turkey
Creative Director: Ates Cavdar
Creative Group Head: Husniye Saygili
Art Director: Derya Oguz
Copywriters: Levent Onur Ozdogan, Omer Onsun
Photographer: Metin Bakirkaya

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42 comments

Guest's picture
Guest

Terrible...

DarrenT's picture
DarrenT
7 pencils

While the photographer is certainly capable...
How can anyone believe this would actually be run as an ad - no intelligent concept, no consumer appeal, no brand equity, no visual appeal.

Guest's picture
Guest

the iron-cross is mirror inverted

Guest's picture
Guest

I don't believe this.....what kind of a **** did this?

Guest's picture
Guest

Ivan, please take this off. It's too offending,

ivan's picture
ivan

Is there other people who feel the same way? If so I may consider to do so. There tons of Hitler campaigns out there. Probably as many as Bush campaigns.

Ivan Raszl, admin of AotW

Emanresu's picture
Emanresu
2150 pencils

I'm undecided about the ad. As some have stated, it's not supporting the Holocaust or anti-Semitism in any way. If anything, the message I get is that HItler's regime would have never happened if he wasn't so angry.

I do understand arguments from the other side though, because I tend to notice agencies in different countries always using Osama Bin Ladin, Adolf Hitler, and Mao Zedong. I understand that each country may have written law or unwritten moral codes that tell them not to do ads like these, but I do not see ads by American agencies using people like Ted Bundy, Timothy McVeigh, or Seung-Hui Cho.

I could only speak for myself and from a creative/advertising POV, I would suggest keeping the ads up. I do understand that you have website traffic from all across the globe. Therefore I would understand if you pulled the ads because of various requests to do so.

ivan's picture
ivan

There are still a few taboos in advertising: Hitler, Jesus, Mao, etc.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Turks love the hitler because they hate israel d*ck heads he was killer of over 10 million peoples what is so funny with that

StarlaY's picture
StarlaY
310 pencils

Really??! So, you know very well about Turks.

“Inspiration exists, but it has to find us working.” Picasso.

chinaski's picture
chinaski
949 pencils

Even though we respect "guests" i must say that you're an absolute idiot. it was the ottoman sultan (beyazid II) who sent ships to spain to pick up the jews when they where being trashed, tortured and harassed there.

Fryzero's picture
Fryzero
36 pencils

True m8 that guest dumbass dunno wtf hes sayin

Fryzero's picture
Fryzero
36 pencils

..

samwanzer28's picture
samwanzer28
313 pencils

The man is DEAD how can he make peace with the world? Horrible idea and if it really came out (God forbid) then this people has half the brain of a plankton.

Guest's picture
Guest

stop with that !!!

Guest's picture
Guest

Fodass meu! que merda é esta? então vou tomar um chá com saqbor a hitler?

just write's picture
just write
653 pencils

This is f***all... really bad... y cant we use poster of koffie anan who won nobel award for peace...

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

why didnt you choose erdogan?

Guest's picture
Guest

W... T... F... ???

Guest's picture
Guest

Cannes Grand Prix!

Guest's picture
Guest

Wow. Just ... wow.

warreno's picture
warreno
222 pencils

Sorry, that was me. Didn't realize I wasn't logged in.

This whole campaign is just really, really tasteless.

Guest's picture
Guest

Hitler...nice... got any more. Pol Pot? How about Caligula.

Fucking shit.

Guest's picture
Guest

this is so offensive. terrible garbage.

Guest's picture
Guest

This campaign is good. But for art director,..you have to find other ways to crack this boring art direction. And for this forum Whats wrong with Hitler? He's hero. He saved the world. If he didnt do holocaust,.. maybe this earth will have a lot of killer. Taboo? You all guys always talk about freedom, rite?

hadrianapolis's picture
hadrianapolis
733 pencils

the worst campaign i've ever seen related with Hitler

Sinyal's picture
Sinyal
15 pencils

Art Grup ekibini ve eski takım arkadaşlarımı bu güzel işlerden dolayı kutluyorum...

You are Wonderful!

Hüseyin Ekinciler

joelapompe's picture
joelapompe
3452 pencils

I think Hitler image in advertising should be restricted to "anti racism" campaign and causes. All other commercial uses are bad taste and very undelicate way to communicate. Very offending.

Guest's picture
Guest

IVAN, don't take it down...we need some other "creatives" to look down on...that being said, maybe it just needs some mo' better copy:
"After my cup of rasayana tea, I only feel like killing a few thousand people today. Thanks. rasayana!"

Guest's picture
Guest

Whilst the strategic message itself isn't offensive, Hitler and the large swastika are offensive in their own right. Looking at the face and the swastika would in no way entice me to buy any product advertised in this space. The use of humour here does not work and is inappropriate.

Guest's picture
Guest

It was a Turkish ad firm? Jews should redo the ad using a cartoon of the Prophet Mohammad where Hitler was. NO doubt this Turkish ad firm would be the first to be offended. No doubt many Muslims who thought the first one was hilarious will claim the later is Nazism!!

StarlaY's picture
StarlaY
310 pencils

I agree that this ad is really offensive but aren't you trying to compare apples with oranges? I mean mocking with dictators isn't the same thing as mocking with prophets. not that I am a religious person or anything but still, I am against humiliating any kind of religious belief.

For the rest of the comments:

This ad's only wrong is choosing Hitler. If they used Stalin, Franco, Mussolini all together, there wouldn't be much objection to the campaign. but halocoust is one big taboo for the world.Unfortunately as we Turks remained isolated from it and WW2, we fail to understand the delicacy of the subject. Also thanks to the German Jewish academicians and their superior knowledge our universities were build properly. Because many of them ran away from Germany and joined the Turkish jewish community. So, for the ones who do not know, Turks have nothing against jews, although anti-semitism was pushed to rise by goverment itself during the Gaza invasion. Plus my boyfriend is jewish. so zip it! stop saying how Turks hate Jewish people with your poor knowledge.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

It was a Turkish ad firm? Jews should redo the ad using a cartoon of the Prophet Mohammad where Hitler was. NO doubt this Turkish ad firm would be the first to be offended.

uncletui's picture
uncletui
65 pencils

I hate Hitler

ArdaGokcer's picture
ArdaGokcer
3 pencils

If you all had an idea/comment on this ad, this ad worked very well...

For those who wrote down 'I don't believe this.....what kind of a **** did this?' comments, It is quite childish. Because people who created this ad is working in the same industry, and working and creating as hard as you are. You may not like this ad, or hated it, but you can't call a person **** who created it.

Please do not judge the countries if you don't have sufficient knowledge about their history. This will only make you look stupid...

Copy_ranter's picture
Copy_ranter
194 pencils

oh no! another Hitler idea. EPIC FAIL!

Guest's picture
Guest

Was Hitler killed millions of people, just because of his stress????

Guest's picture
Guest

Disgusting. And what is even worse - poor idea.

There are some things a good advertiser never does: making jokes about handicapped humans, about religions and about the holocaust. And hitler is the holocaust.

Guest's picture
Guest

Someone remarked that the ad is "tasteless" and it is! And it's for TEA? So why would anyone want to buy or drink tasteless tea?! Yuk!

Cedars's picture
Cedars
77 pencils

Hitler as a way of advertising a stress tea. This greatly... :D

Advertising in Siberia via www.Market-Studio.com

Super Muhtar's picture
Super Muhtar
267 pencils

an ad for an anti-stress tea and it makes me "stressed"

DarrenT's picture
DarrenT
7 pencils

Put offensive comments aside, note that the point of any ad is to either:
1. Assist in branding the product positively
2. Encourage people to use and reuse the product
3. Generate sales

Due to the weak and overused concept this ad fails in all 3 of these areas. It is an association made with a highly awful fascist, dictatorial, tyrannical megalomaniac. He is associated (unless you believe Ahmedinajad) with genocide, not something that a tranqulising tea should associate with.

We all get the idea of positive/negative ideas being played with in an ad, it is easy to do. This is a mess though.

Ivan, do not remove it, it is a great example of really bad advertising. I bet we never hear from this brand again...

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