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Rapala Fishing Lures: Fish belly

Rapala Fishing Lures: Fish belly
Your rating: None Average: 8.5 (2 votes)

The world's biggest fish are caught on Rapala.

Advertising Agency: Carmichael Lynch, Minneapolis, USA
Creative Director/Copywriter: Steve Casey
Art Director: Brock Davis
Photographer: Dave Rowland
Executive Creative Directors: Andy Clarke, Jim Nelson
Digital manipulation: Keith Hall, Firstbase UK
Published: May 2007

Comments

Slashh's picture 294 pencils

This is pretty ridiculous. I love it.

puppiepoppy's picture 1598 pencils

MY FAVOURITEEEEE!!! This got into CLIO Awards 2007 as well! Bravooooo!

"Bowww Wowww"

helloween's picture 32 pencils

who was caught? the fish or the fisherman? and the photographer?

Jet Propulsion Lab's picture 10727 pencils

I had the same reaction at first.
But I guess it doesn't matter. It simply says how irresistible their lures are to the big catch.

I LOVE it. It definitely speaks to the unawakened angler inside me.

I gotta admit though, I still can't get over that "Elvis" line they wrote many years ago... :)

otto54's picture 381 pencils

Great idea. very well executed.

----------------------------
Advertising pass, pasta remain...

muji's picture 66 pencils

Very well executed ? lighting is very fake but the idea is very good.

itch's picture 810 pencils

woah, made into clio awards?.. it deserves it..

* it's not how good you are. it's how good you want it to be *

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