Slashh's picture
294 pencils

This is pretty ridiculous. I love it.

puppiepoppy's picture
1634 pencils

MY FAVOURITEEEEE!!! This got into CLIO Awards 2007 as well! Bravooooo!

helloween's picture
32 pencils

who was caught? the fish or the fisherman? and the photographer?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I had the same reaction at first.
But I guess it doesn't matter. It simply says how irresistible their lures are to the big catch.

I LOVE it. It definitely speaks to the unawakened angler inside me.

I gotta admit though, I still can't get over that "Elvis" line they wrote many years ago... :)

otto54's picture
381 pencils

Great idea. very well executed.

muji's picture
66 pencils

Very well executed ? lighting is very fake but the idea is very good.

itch's picture
806 pencils

woah, made into clio awards?.. it deserves it..

* it's not how good you are. it's how good you want it to be *

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