Rapala Fishing Lures: Fish belly
The world's biggest fish are caught on Rapala.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Creative Director/Copywriter: Steve Casey
Art Director: Brock Davis
Photographer: Dave Rowland
Executive Creative Directors: Andy Clarke, Jim Nelson
Digital manipulation: Keith Hall, Firstbase UK
Published: May 2007
7 Comments
This is pretty ridiculous. I love it.
MY FAVOURITEEEEE!!! This got into CLIO Awards 2007 as well! Bravooooo!
www.michaelwongcc.com
who was caught? the fish or the fisherman? and the photographer?
I had the same reaction at first.
But I guess it doesn't matter. It simply says how irresistible their lures are to the big catch.
I LOVE it. It definitely speaks to the unawakened angler inside me.
I gotta admit though, I still can't get over that "Elvis" line they wrote many years ago... :)
Great idea. very well executed.
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Advertising pass, pasta remain...
Very well executed ? lighting is very fake but the idea is very good.
woah, made into clio awards?.. it deserves it..
* it's not how good you are. it's how good you want it to be *