Rapala Fishing Equipment: Snake
Superreal action fishing lures.
Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Subun Khow
Art Director: Ariyawat Juntaratip
Copywriter: Chanatthapol Tiensri


3 Comments
nice twist in this campaign... but the snake is too much though
if that's the point, are snakes smarter than fishes?
oh-oh, now i get it. snakes sees better than fishes… sorry